Before diving into the entire world of social networking marketing, consider this valuable advice: don’t be everywhere! As tempting since it seems to become listed on every existing social networking site there is, you simply won’t have enough time to complete so. Plus, more important than quantity is quality-keeping your audience engaged. Even though you’ve joined several sites, if none of those work to widen your reach, turn contacts into customers, and boost your sales, your efforts will be in vain.
And because it’s recommended that you join only two to three social networking sites, you need to be very picky. You have to choose those that will continue to work best to your advantage and give you everything you need. Facebook, Twitter, and Google+ might be on the top of listing of popular social sites but this is not a sure guarantee that they’ll help your business online. To produce the right choice, you should first understand the various kinds of social media.
The three kinds of social networking:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. In addition, it gives the chance to create about a certain topic while allowing people to provide comments and communicate with the content provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on line community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow exactly the same concept whilst the encyclopedia, providing a wealth of details about different topics. It allows for creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share webpages located on the internet. Email Extractor StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you realize the essential kinds of media sites, the next phase is to know which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has a unique unique culture, attracting a certain sector of consumers. LinkedIn, for instance, suits professionals, and will be your very best bet if these are the people you intend to touch base to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
What sort of content do you intend to share?
Social sites use different architectural structures, meaning each has a unique method of letting users share content. Have you been looking into video marketing? YouTube is the most effective option. Pinterest and Instagram are good for those who’ll be sharing a lot of photos to attract customers. For text and links, Twitter and Facebook are the best platforms.
How much time and budget do you have?
Time and budget also play a role in your decision. You’d have to examine the sites’features along with marketing platforms. Although some provide free advertising, others need a fee. Some sites are more time-consuming to manage while others would just take a fraction of one’s time to use and maintain.
Understanding the various structures of social networking and considering the abovementioned factors can allow you to land the very best choices for the social networking marketing needs.