More and more businesses are seeking to digitally transform their organisations to meet the rising demands and expectations of the modern, technically sophisticated customer. But few are prepared for the interior disruption this causes through the entire entire enterprise, which explains why culture change and change management is so important.
For digital transformation to be successful, businesses have to adopt agile methodologies, processes and working practices. Becoming an agile business requires a cultural change. Similarly, as digital transformation is basically driven by the changing demands and expectations of customers, customer-centric strategies certainly are a must and successfully developing and implementing these new approaches requires a more integrated and fluid organisation.
Laying the Foundations of Digital Transformation
Businesses whose digital transformation projects fail are often guilty of failing continually to lay solid foundations:
Laying these foundation stones requires huge culture change within the organisation and managing this technique is challenging. Unfortunately, if your organisation desires to be successful, it is unavoidable.
Because of the ever changing and ever evolving nature of the modern world, businesses have to cultivate a culture of perpetual revolution.
The occasions of businesses setting a technique for the next 5 years, then looking forward to the business execute that strategy, are long gone servicenow integration. Setting a 5 year strategy is still important, but the requirement to have the ability to rapidly pivot that strategy at will is fundamentally crucial that you the long-term strategic success of the enterprise. Most businesses, especially big and established companies, are difficult to turn and this is why aggressive new market entrants are able to sweep in and digitally disrupt industries, markets and supply chains. Established companies are too slow to respond and by the time they have mounted a meaningful response, the brand new entrant has established a solid position in the market and is nearly impossible to remove. Companies have to have the ability to pivot quickly to react to new market entrants and changes in the competitive landscape.
Similarly, as new technologies emerge, customers and other major stakeholder group’s demands and expectations change. The innovation roadmap you are following today might be redundant in weeks or months. Agility enables quick pivoting of development roadmaps, rapid transformation of customer-centric strategies and the re-engineering of omni-channel customer experiences.
Every one of these cases cause enterprise wide disruption and with the frequency of those disruptions rising, a culture of change and constant revolution is just a must.