It is rare to talk to a business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only concerned with “quality followers.” However, it’s generally the ones who just have a couple of followers who get this argument.
As a business owner why would you would like more Twitter followers? Here are three good reasons:
1. More followers provide social authority. The same as every other ranking system, the larger your follower count, the more individuals buy Facebook page likes (your customers) assume you’re an expert-or at the least someone interesting and popular. It might not be valid, but it’s the way it works in some sort of where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading ideas to a greater audience. When you have ideas worth sharing, why wouldn’t you wish to spread them to as many people that you can? Twitter helps it be ridiculously easy to complete this. The larger your follower count, the faster your ideas will undoubtedly be spread and shared.
3. More followers results in more sales. You’re likely on Twitter for among three reasons: To be entertained, to network with others, or to offer your stuff. Whether it’s a brand, an item, a site, or even a cause, more followers provide the ability to generate more leads and more conversions. It is a wonderful marketing tool for small businesses.
Before I tell you some suggestions on how to increase the number of your Twitter followers, I believe that it is critical that first I should let you know how not to complete it.
Don’t try to cheat the machine and try to obtain instantly attract tens and thousands of followers overnight. If something sounds too good to be true, it probably is. Until you are a celebrity who has built up a vast audience in some other media channel, attracting followers is going to take time and effort but the investment will undoubtedly be worth it.
Think about buying followers? After all, there are lots of people promoting this type of service.
The first reason you wouldn’t might like to do this is because it goes contrary to the Twitter rules. But worse than that’s the fact buy Twitter followers these so-called followers have zero affinity, connection or interest in you or your business. It could be like your company sending a direct mailing to an un-targeted, generic list. The list could be worthless.
Rather than using these supposedly fast-track ways of accumulating your follower count, I want to tell you some of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is focused on engagement. It is an active and quick platform, so you need to generate content that educates, informs, entertains or inspires your followers. This can be carried out by sharing a great mixture of content, both your own and other peoples. You will quickly build a big following of men and women who would like to spend time with and follow you because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you would like visitors to your website to check out you on Twitter then make sure they can see your Twitter button link. You’ve to create it obvious to them. Don’t bury the Twitter button at the bottom of one’s website or blog page. Ensure it is prominent and ask your visitors to check out you. If they are on your own website they are obviously thinking about learning more about you and that which you need certainly to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small bit of information that gets attached automatically to the end of a contact message. People typically put their name and contact details in the e-mail signature; however, you’re free to place anything you like.) Make following you on Twitter easy. Again, don’t make them search for you.
Add your Twitter ID on your company cards and letterheads.
Although this won’t build you a massive following very fast it is an excellent habit to get into and is equally as important as adding your physical address, telephone number and email address.
Avoid too much promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you mustn’t cross. Should you, you appear such as for instance a spammer-or just clueless. Not only can you NOT get additional followers, you’ll degrade your existing followers and many of them only will unfollow you.
Actively follow others on Twitter.
Start your networking efforts by being a follower of individuals you admire in your industry. Read their tweets to acquire a sense of who they are and what their objectives are on Twitter. It is a good idea to check out as many people in your industry or sector as possible. Once you have found people and started to check out them, it can give them the ability to see both your good content and your online presence. They’re then prone to reciprocate and follow you back, as will many of their followers who might even prove to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you need to make fully sure your twitter name can there be for several to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only way to obtain noticed by individuals who don’t follow you, but you should make your posts simple for others to retweet. So keep your tweets short enough for individuals to be able to add the RT symbol and your username (“RT @yourcompanyname”). So like, let’s say your name is 14 characters long you will also need to include the space. Meaning, to be able to be retweetable, your tweet can be no longer than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so make it easy for them to hop over to your Twitter account once they visit your Facebook profile. The best place could be in the “About” section.
Picture Twitter as a constant, fast flowing stream. Tweets flow past and tend to be never seen again. Therefore, you need to keep your Tweets flowing so you are not forgotten. Be obvious. Stick out in the crowd and you will receive a much more followers.
Link to Twitter from LinkedIn.
Having a Twitter link on your own LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so ensure that one can be your Twitter account. It will undoubtedly be well suited for networking, especially with the movers and shakers in your industry.
Reply to others publicly.
I used to answer people via Direct Message, thinking what I had to say was irrelevant to the majority of of my followers. Because I wasn’t replying in public places, this made me look unsociable. So now, I reply almost exclusively in public places, and really, the only individuals who see those messages are people who follow both me and the individual I’m replying to which is merely a small subset of my followers. By doing that, my tweets are sociable but not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you connect to others, the more individuals will reciprocate, and that’s precisely what must happen for you yourself to grow your follower count. You’ll need others to introduce you with their followers. However, don’t look for a retweet too regularly. Once in a while is okay but if you merely post content worth retweeting, people will gladly do it for you personally and never having to ask!
These tips will really help to boost your follower numbers and hopefully they give you some inspiration. With that said, you need to keep in mind: If you are at the beginning of one’s Twitter journey, nobody is truly likely to be paying much awareness of you.
Initially your posts will undoubtedly be lost in a sea of other messages which can be competing for attention, but on the plus side there are not likely to be a lot of individuals who might find your messages until you build-up a big following, so here is the perfect time to produce a few mistakes.
Remember: Twitter takes a lot of work, features a bit of a steep learning curve and could be a pretty scary place to be on day one. You can find all of those confusing characters and symbols, strange shortened links, pressure to check out people you do not know and so many daunting acronyms and buzz words, as well as the hashtag.
Even so, despite having too much to learn and having to set up some effort, you’ll still have a lot of fun and it will definitely give your company and your brand a boost.