When designing a new website, or redesigning an older website, there’s a sensitive balance involving the creative-the look and feel of the website-and the technical-which is what makes the internet site work.

Over-emphasis of just one, or another, can lead to an internet site that either looks great, but doesn’t function that well, or can provide an internet site that functions great but doesn’t look proficient at all.

Many website designers are either very technical or very creative. Seldom do you will find an internet site designer who is great at both coping with E commerce the technical issues of building an internet site and who is also a good graphic designer.

Obtaining the Best of Both Worlds

Ideally, you will want to find an individual or company which can provide you a high level of expertise in the appearance and feel of the internet site, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to generate complex technical solutions may be very limited.

And conversely, a programmer or web developer who is very technically savvy may not be able to give your website design that extra sparkle it requires to truly shine.

Web Designers Are Not Programmers

Programmers create applications or software and normally have no training or expertise in how a website should look or function.

Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers normally have no graphic design training. Most programmers originate from a university’s computer science curriculum, and few, if any, will take a graphic design class an elective. As you want your designer to be able to solve technical issues or at the least oversee them, website visitors are visually interacting together with your website, so the appearance and feel of one’s website, navigation and organization of information is very important.

Great Website Designers See the Big Picture

Truly great website designers will have the ability to look beyond the process of making your website, and will even wish to know where your website fits into your general marketing strategy, and what the principal goals are for the website. Way too many websites are made without paying close attention from what the internet site will in actuality accomplish.

Establishing primary and secondary goals for an internet site is quite important. However, building the ultimate website that misses the mark or fails to reach basic website goals is just a waste of everyone’s time and money. You are able to usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.

Speak English, Not Techno-Babble

A good website designer is going to be knowledgeable, but will not resort to using excessive techno-babble to confuse or overly impress a client. Great web designers know what they are speaking about, but shouldn’t talk down to you, the client.

Educated clients are the very best clients. You don’t have to find out everything your developer knows, however you need to find out that they are truly competent and they are able to communicate effectively with you. Think of your website designer as being a type of partner in your company’s marketing efforts; part of your general team.

Just Have it Done Already!

Great website designers are organized and can manage their time effectively. Often, technology projects take far longer then they need too because not enough attention is being paid to project progress and resolving conditions that are stalling a project.

Your web developer should be a self-starter, and shouldn’t rely on you reminding them that the project is behind schedule. If you should be employing a company to generate your website, make sure there’s a project manager involved, who can provide weekly status meetings and who is pro-active in resolving conditions that will affect the time-line of the project and the internet site launch date.


While lots of people and companies provide website design services with a top degree of expertise, the amount of professionalism varies from individual to individual and company to company.

When first contacting a possible website designer, try to find signs of professionalism-or lack of professionalism. Whenever you call them, do you get a phone back in a timely fashion? Does the developer or company keep regular office hours? Whenever you send a contact, could it be answered promptly and are the responses professional?

It is obviously best to use and avoid working together with a less than professional company, but evaluating someone before you’ve to be able to start working together with them may be difficult. From the first contact you make together with your vendor, be looking for signs that somebody may be less than professional.

Working with an individual or even a company that’s not professional is only going to cause frustration on your own part as the project moves along or grinds to a halt. But working together with somebody who understands the business enterprise world and values your time, returns your calls and emails promptly and professionally, will help make the project experience a whole lot more pleasant.

Five Techniques for Locating a Great Web Designer

1) Get referrals.
When you yourself have business associates or if you know business owners who have great websites, question them who provided their website expertise, and if they’d recommend a developer or company to you.

2) Review portfolios or example websites.
Have potential designers you’re considering showing you their work and to walk you through a few website projects, explaining their development process in detail.

3) Ask questions.
Interview your potential website designer, in the same way you’d when interviewing you to definitely work for you. Whilst it might be a short term assignment, it’s still an essential project and both time and money is at stake.

4) Get a detailed proposal.
Before beginning your project, make sure to get a detailed written proposal from your own resource. A clearly written proposal will detail the technical approach to be used, all work to be provided by the internet site vendor, all project costs and assumptions.

Make sure the proposal details most of the project requirements and spells out how additional work is going to be defined and approved. Make sure the proposal clearly details the responsibilities of both parties so there’s no finger pointing if there are project delays.

5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your own project, make sure you get references for both individuals or the organization you’re considering using for the project.

Call and talk with previous clients who have worked with the potential website designer and make sure you ask how issues with the project were dealt with.

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